Advertising
Extra Questions
Match Columns:
| Column I | Column II |
|---|
| (i) Advertising | (a) Increased brand preference |
| (ii) Shift to packaged products | (b) Personal emotions |
| (iii) Repeat advertisements | (c) Loss of livelihood for small businessmen |
Answer:(i) - c, (ii) - a, (iii) - b
Fill in the blanks:
- Stamping a product with a particular name or sign is called _____.
Answer: Branding
- ____ are conveyed by way of visuals and words.
Answer: Brand values
- ____ tends to create a lack of respect for the poor in a democracy.
Answer: Advertising
- Poverty, discrimination and _____ are central to the functioning of equality in a democracy.
Answer: Dignity
Multiple Choice Questions:
Branded products cost more than the non-branded ones because of the costs involved in
- packaging
- advertising
- manufacturing
- both a and b
Answer:(d) both a and b
Social advertisements are the advertisements made by the
- Small businessman
- State
- Private agencies
- All of the above
Answer:(d) All of the above
____ is/are expensive
- Only producing advertisements
- Only showing advertisements
- Both a and b
- None of the above
Answer:(c) Both a and b
Identification of brands is created through the process of
- processing
- manufacturing
- advertising
- all of the above
Answer:(c) Advertising