Advertising

Extra Questions

Match Columns:

Column IColumn II
(i) Advertising(a) Increased brand preference
(ii) Shift to packaged products(b) Personal emotions
(iii) Repeat advertisements(c) Loss of livelihood for small businessmen

Answer:(i) - c, (ii) - a, (iii) - b

Fill in the blanks:

  1. Stamping a product with a particular name or sign is called _____.
  2. ____ are conveyed by way of visuals and words.
  3. ____ tends to create a lack of respect for the poor in a democracy.
  4. Poverty, discrimination and _____ are central to the functioning of equality in a democracy.

Answer:(a) Branding, (b) Brand values, (c) Advertising, (d) Dignity

Multiple Choice Questions:

Question 1: Branded products cost more than the non-branded ones because of the costs involved in

  1. packaging
  2. advertising
  3. manufacturing
  4. both a and b

Answer:(d) both a and b

Question 2: Social advertisements are the advertisements made by the

  1. Small businessman
  2. State
  3. Private agencies
  4. All of the above

Answer:(d) All of the above

Question 3: ____ is/are expensive

  1. Only producing advertisements
  2. Only showing advertisements
  3. Both a and b
  4. None of the above

Answer:(c) Both a and b

Question 4: Identification of brands is created through the process of

  1. processing
  2. manufacturing
  3. advertising
  4. all of the above

Answer:(c) Advertising

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